Google help

Posted on December 10th, 2018 by Simon Chapple

A freshly designed website, an engaging social media account and a vision for your business’ future is a great platform to improve your rankings on search engines like Google, Bing and Yahoo. It will give you the springboard to attain the goals that you did not think were possible. However, you will need a helping […]

The Vital Number Most Business Owners Don’t Know

Posted on June 1st, 2017 by Simon Chapple

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When you run a business or you are responsible for marketing, there are some basic numbers that are crucial for you to know. It is amazing how many clients we speak to that have no idea about the critical information we believe you need to know in order to make key business decisions. So what is […]

Penguin 4.0 is Here and Already Causing Havoc with Search Results.

Posted on October 27th, 2016 by Simon Chapple

				Filed under [Penguin 4.0 is Here and Already Causing Havoc with Search Results.](https://total-seo.co.uk/category/penguin-4-0-is-here-and-already-causing-havoc-with-search-results/) | [No Comments](https://total-seo.co.uk/penguin-4-0-is-here-and-already-causing-havoc-with-search-results/#respond)

As a business owner, it is important to be well aware of the implications from Google’s introduction of the Penguin 4.0 algorithm update. Penguin has existed in some form since 2012 and is Google’s attempt to battle sites considered to be spammy, for example those with poor quality or high volumes of irrelevant backlinks, keyword […]

Big Google Update Shakes Up UK Search Results

Posted on January 29th, 2016 by Simon Chapple

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Over the past couple of weeks, Google has been making significant updates to its Core Algorithm resulting in some wild ranking fluctuations in search results around the world, many website owners here will have realised that UK websites have not escaped. To make matters worse for business owners, Google has also added their Panda update […]

Google’s Next Update Will Affect Your Website

Posted on January 7th, 2016 by Simon Chapple

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The first predicted update for Google in 2016 is the Penguin 4.0 update, if you have a website, you need to be ready. The Google Penguin algorithm was first launched in April 2012 to penalise websites deemed to be cheating search results with dodgy link building tactics. The good news is that with the release […]

Google Ready Your Website For 2016

Posted on December 2nd, 2015 by Simon Chapple

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With 2016 right around the corner and indications that Google will be making further updates to the way it ranks websites, it is vital to ensure your website is ready for the New Year. Here are five tips that mean you can move into the New Year full of confidence that your website will rank […]

7 Google Factors That Can Kill Your Website Rankings

Posted on November 18th, 2015 by Simon Chapple

				Filed under [7 Google Factors That Can Kill Your Website Rankings](https://total-seo.co.uk/category/7-google-factors-that-can-kill-your-website-rankings/) | Comments Offon 7 Google Factors That Can Kill Your Website Rankings

There are many factors that determine how Google views your website. If Google loves your site you can be rewarded with high rankings in search results, however there are many issues that can cause the opposite effect. Below are 7 factors that could cause a serious loss in your Google Rankings. 1. Duplicate Content Google […]

5 Simple Ways To Help Increase Your Business

Posted on November 5th, 2015 by Simon Chapple

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Anyone trying to grow their business will know the importance of generating quality leads, below are 5 smart ways to get more enquiries. 1. Use Lead Generation Cards on Twitter Not only is Twitter useful for engaging with your potential customers and creating brand awareness, it is also a great way of getting quality leads […]

Five Reasons Your Website Needs Google Analytics

Posted on October 12th, 2015 by Simon Chapple

				Filed under [Five Reasons Your Website Needs Google Analytics](https://total-seo.co.uk/category/five-reasons-your-website-needs-google-analytics/) | Comments Offon Five Reasons Your Website Needs Google Analytics

If you are responsible for marketing a business, you need to be able to keep track of how many people visit your website and how many people convert into enquiries and sales. Just the same as a physical location, like a shop, you want to know how many people are coming through the door. When […]

Google ‘Direct Answers’ Are Changing SEO – How Will This Affect Your Site?

Posted on September 22nd, 2015 by Simon Chapple

				Filed under [Google ‘Direct Answers’ Are Changing SEO – How Will This Affect Your Site?](https://total-seo.co.uk/category/google-direct-answers-are-changing-seo-how-will-this-affect-your-site/) | Comments Offon Google ‘Direct Answers’ Are Changing SEO – How Will This Affect Your Site?

With the ever increasing technology behind Smartphones and the fact that they are now the most popular device for getting online – Voice Search and Direct Answers are among the newest tools that will directly affect how Google views your website. Direct Answers are results provided by search engines, they are given in response to […]

Next Entries »

How to Make SEO Work for Your Business: The Complete Everyday Guide

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Trying to get your website noticed on Google can often feel like shouting into an empty room. You build a clean website, write about what you do, and wait for enquiries, only to find your pages buried beneath pages of competitors. Our team has been helping businesses get found on page one of Google since […]

The Friendly, Practical Guide to SEO for Growing Your Website

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Building a website takes serious time, energy, and care, but waiting around for people to find it can feel a bit disheartening. When you pour your passion into an idea or an independent business, you want real people landing on your pages every single day without having to spend a fortune on continuous digital adverts. […]

Common Website Mistakes That Hurt Your Rankings

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If your website isn’t ranking as well as you’d hoped, don’t panic. In our experience, it’s rarely down to one big problem. More often than not, it’s a handful of smaller issues that have built up over time. At Total SEO, we work with businesses every day to improve their online visibility. As a small […]

Why Every Business Needs a Content Strategy

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Many businesses understand the importance of having a website, but far fewer have a clear content strategy behind it. Without a plan, content often becomes reactive. A blog is published occasionally, service pages are updated when time allows, and opportunities to connect with potential customers are missed. While this approach may feel productive, it rarely […]

How To Rank In Google AI Overviews

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Google search is evolving quickly. AI Overviews are now appearing at the top of many search results, giving users direct answers before they even click on a website. For businesses, this changes how visibility in Google works. Ranking in the traditional search results is still important, but websites also need to optimise content so Google’s […]