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Google Ads lets you test with more ease and confidence thanks to their new Experiments page

January 28, 2022
Anyone that runs Google Ads will tell you that experiments are an excellent way to help you understand the impact of any changes you make and improve your campaign performance. Unfortunately, experiments have historically been a bit confusing to set up, requiring a campaign draft that is then tested separately in an experiment. Now, thanks […]

Microsoft Bing release an IndexNow plugin for WordPress

January 14, 2022
Since first releasing IndexNow, Microsoft Bing have been working hard on the service and they have now released a plugin for WordPress that lets you easily integrate the IndexNow protocol on your WordPress site. You may be asking, what is IndexNow? Well, in short – IndexNow is a protocol that allows website owners to instantly […]

Google has rolled out an update to Local Search Results that could be important for small businesses.

December 31, 2021
As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]

Google have recently answered the question: “just how long should I keep my redirects for?”

December 17, 2021
Sometimes, a site move is a necessary and inevitable change and making sure your site can still be found at its new location is a necessity for any business. The way to do this is to set up 301 redirects from every individual page on the old site to the equivalent page on the new […]

Google has confirmed that Intrusive Interstitals will impact on Desktop Sites

December 3, 2021
Related to our previous post about the roll out of the Google Page Experience Update that’s coming to desktop sites in February 2022, we now have confirmation that intrusive interstitials as a signal will also apply. Google’s John Mueller confirmed on twitter saying: Yes, that’s my understanding. Essentially all of the Page Experience factors would […]

Google Page Experience Algorithm Update Will Be Applied To Desktop Results in 2022

November 19, 2021
Google has now confirmed that the Page Experience Algorithm Update that rolled out earlier this year for mobile search, will be applied to desktop results beginning in February 2022. We spoke about what is included in the Page Experience update in a blog post back in March and you can read that here. The desktop […]

Google have finished rolling out their November 2021 Spam Update

November 5, 2021
Google have announced that their recent spam update has finished rolling out for search results worldwide. This is the fourth such update this calendar year, with previous efforts rolling out back in the summer. These regular updates are helping Google stay spam free, as their automated systems keep more than 99% of visits to search […]

Continuous scrolling comes to mobile in the U.S.

October 22, 2021
Google has recently introduced continuous scroll on mobile for “most English searches on mobile in the U.S.” When you search for something, instead of showing you the “see more” button when you hit the bottom, Google will simply load the next page of results automatically. Google had a relatively big redesign of their mobile search […]

How to choose the right SEO company for 2022

October 8, 2021
The term SEO gets bandied around so much nowadays that it can be difficult to really know what it actually is, what an SEO company does and what sort of value you can get from working with an SEO company. However, Search Engine Optimisation doesn’t have to be such a daunting idea. It can be […]

Google has updated the way searches match to keywords (again!)

September 24, 2021
Many users of Google Ads may be aware that earlier this year Google announced that an exact match keyword that is identical to the search will be preferred whenever that keyword is eligible to match. Well, Google have now announced that, going forward, both phrase and broad match keywords will follow the same behaviour. Google […]

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