Google

Posted on December 31st, 2021 by Simon Chapple

As a small business, it is absolutely vital that you squeeze out every drop of value from the time you invest online and making sure you are well optimised locally is a huge part of that. As a small business, the first key area to lock down is your local community, because a large part […]

Google have recently answered the question: “just how long should I keep my redirects for?”

Posted on December 17th, 2021 by Simon Chapple

				Filed under [Google have recently answered the question: “just how long should I keep my redirects for?”](https://total-seo.co.uk/category/google-have-recently-answered-the-question-just-how-long-should-i-keep-my-redirects-for/) | Comments Offon Google have recently answered the question: “just how long should I keep my redirects for?”

Sometimes, a site move is a necessary and inevitable change and making sure your site can still be found at its new location is a necessity for any business. The way to do this is to set up 301 redirects from every individual page on the old site to the equivalent page on the new […]

Google has confirmed that Intrusive Interstitals will impact on Desktop Sites

Posted on December 3rd, 2021 by Simon Chapple

				Filed under [Google has confirmed that Intrusive Interstitals will impact on Desktop Sites](https://total-seo.co.uk/category/google-has-confirmed-that-intrusive-interstitals-will-impact-on-desktop-sites/) | Comments Offon Google has confirmed that Intrusive Interstitals will impact on Desktop Sites

Related to our previous post about the roll out of the Google Page Experience Update that’s coming to desktop sites in February 2022, we now have confirmation that intrusive interstitials as a signal will also apply. Google’s John Mueller confirmed on twitter saying: Yes, that’s my understanding. Essentially all of the Page Experience factors would […]

Google Page Experience Algorithm Update Will Be Applied To Desktop Results in 2022

Posted on November 19th, 2021 by Simon Chapple

				Filed under [Google Page Experience Algorithm Update Will Be Applied To Desktop Results in 2022](https://total-seo.co.uk/category/google-page-experience-algorithm-update-will-be-applied-to-desktop-results-in-2022/) | Comments Offon Google Page Experience Algorithm Update Will Be Applied To Desktop Results in 2022

Google has now confirmed that the Page Experience Algorithm Update that rolled out earlier this year for mobile search, will be applied to desktop results beginning in February 2022. We spoke about what is included in the Page Experience update in a blog post back in March and you can read that here. The desktop […]

Google have finished rolling out their November 2021 Spam Update

Posted on November 5th, 2021 by Simon Chapple

				Filed under [Google have finished rolling out their November 2021 Spam Update](https://total-seo.co.uk/category/google-have-finished-rolling-out-their-november-2021-spam-update/) | Comments Offon Google have finished rolling out their November 2021 Spam Update

Google have announced that their recent spam update has finished rolling out for search results worldwide. This is the fourth such update this calendar year, with previous efforts rolling out back in the summer. These regular updates are helping Google stay spam free, as their automated systems keep more than 99% of visits to search […]

Continuous scrolling comes to mobile in the U.S.

Posted on October 22nd, 2021 by Simon Chapple

				Filed under [Continuous scrolling comes to mobile in the U.S.](https://total-seo.co.uk/category/continuous-scrolling-comes-to-mobile-in-the-u-s/) | Comments Offon Continuous scrolling comes to mobile in the U.S.

Google has recently introduced continuous scroll on mobile for “most English searches on mobile in the U.S.” When you search for something, instead of showing you the “see more” button when you hit the bottom, Google will simply load the next page of results automatically. Google had a relatively big redesign of their mobile search […]

Google has updated the way searches match to keywords (again!)

Posted on September 24th, 2021 by Simon Chapple

				Filed under [Google has updated the way searches match to keywords (again!)](https://total-seo.co.uk/category/google-has-updated-the-way-searches-match-to-keywords-again/) | Comments Offon Google has updated the way searches match to keywords (again!)

Many users of Google Ads may be aware that earlier this year Google announced that an exact match keyword that is identical to the search will be preferred whenever that keyword is eligible to match. Well, Google have now announced that, going forward, both phrase and broad match keywords will follow the same behaviour. Google […]

Why you should avoid ‘cheap’ SEO services.

Posted on September 10th, 2021 by Simon Chapple

				Filed under [Why you should avoid ‘cheap’ SEO services.](https://total-seo.co.uk/category/why-you-should-avoid-cheap-seo-services/) | Comments Offon Why you should avoid ‘cheap’ SEO services.

As a business owner with a site, I’m sure you get bombarded with emails and calls offering to get your website to the top of Google, often for a price that seems too good to be true. Well, that’s probably because it is! Cheap SEO can have a myriad of negative effects for your site […]

Keys To Online Success

Posted on August 27th, 2021 by Simon Chapple

				Filed under [Keys To Online Success](https://total-seo.co.uk/category/keys-to-online-success/) | Comments Offon Keys To Online Success

If you have a business, it is a given that you will also have a website – especially in 2021! It is essential that you understand some of the things you can do to ensure your website is a success and you can grow your business online. No matter the industry you work in, the […]

Google have released a video on how to check Page Experience factors

Posted on August 13th, 2021 by Simon Chapple

				Filed under [Google have released a video on how to check Page Experience factors](https://total-seo.co.uk/category/google-have-released-a-video-on-how-to-check-page-experience-factors/) | Comments Offon Google have released a video on how to check Page Experience factors

Google have recently released a video entitled ‘First steps to getting a great Page Experience’ that offers advice on how to make sure your site meets all the non-Core Web Vitals page experience factors. Google explains that it groups the page experience ranking factors into two categories: Core Web Vitals & everything else. We have […]

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How to Make SEO Work for Your Business: The Complete Everyday Guide

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Trying to get your website noticed on Google can often feel like shouting into an empty room. You build a clean website, write about what you do, and wait for enquiries, only to find your pages buried beneath pages of competitors. Our team has been helping businesses get found on page one of Google since […]

The Friendly, Practical Guide to SEO for Growing Your Website

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Building a website takes serious time, energy, and care, but waiting around for people to find it can feel a bit disheartening. When you pour your passion into an idea or an independent business, you want real people landing on your pages every single day without having to spend a fortune on continuous digital adverts. […]

Common Website Mistakes That Hurt Your Rankings

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If your website isn’t ranking as well as you’d hoped, don’t panic. In our experience, it’s rarely down to one big problem. More often than not, it’s a handful of smaller issues that have built up over time. At Total SEO, we work with businesses every day to improve their online visibility. As a small […]

Why Every Business Needs a Content Strategy

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Many businesses understand the importance of having a website, but far fewer have a clear content strategy behind it. Without a plan, content often becomes reactive. A blog is published occasionally, service pages are updated when time allows, and opportunities to connect with potential customers are missed. While this approach may feel productive, it rarely […]

How To Rank In Google AI Overviews

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Google search is evolving quickly. AI Overviews are now appearing at the top of many search results, giving users direct answers before they even click on a website. For businesses, this changes how visibility in Google works. Ranking in the traditional search results is still important, but websites also need to optimise content so Google’s […]