Backlinks

Posted on December 7th, 2022 by Simon Chapple

In the world of search engine optimisation (SEO), backlinks have long been considered a critical factor in improving a website’s rankings. A backlink is a link from one website to another, and the more backlinks a website has, the more popular and authoritative it is assumed to be. This, in turn, was thought to improve […]

Why you should avoid ‘cheap’ SEO services.

Posted on September 10th, 2021 by Simon Chapple

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As a business owner with a site, I’m sure you get bombarded with emails and calls offering to get your website to the top of Google, often for a price that seems too good to be true. Well, that’s probably because it is! Cheap SEO can have a myriad of negative effects for your site […]

Use these 4 tips to help your site rise up the Google rankings

Posted on July 16th, 2021 by Simon Chapple

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As we come out the other side of the global pandemic, we believe it’s never too late to make sure that your website can be found right at the top of Google searches. Searches on Google get more and more popular by the day, which is to be expected when everyone has been stuck inside […]

How to Make SEO Work for Your Business: The Complete Everyday Guide

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Trying to get your website noticed on Google can often feel like shouting into an empty room. You build a clean website, write about what you do, and wait for enquiries, only to find your pages buried beneath pages of competitors. Our team has been helping businesses get found on page one of Google since […]

The Friendly, Practical Guide to SEO for Growing Your Website

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Building a website takes serious time, energy, and care, but waiting around for people to find it can feel a bit disheartening. When you pour your passion into an idea or an independent business, you want real people landing on your pages every single day without having to spend a fortune on continuous digital adverts. […]

Common Website Mistakes That Hurt Your Rankings

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If your website isn’t ranking as well as you’d hoped, don’t panic. In our experience, it’s rarely down to one big problem. More often than not, it’s a handful of smaller issues that have built up over time. At Total SEO, we work with businesses every day to improve their online visibility. As a small […]

Why Every Business Needs a Content Strategy

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Many businesses understand the importance of having a website, but far fewer have a clear content strategy behind it. Without a plan, content often becomes reactive. A blog is published occasionally, service pages are updated when time allows, and opportunities to connect with potential customers are missed. While this approach may feel productive, it rarely […]

How To Rank In Google AI Overviews

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Google search is evolving quickly. AI Overviews are now appearing at the top of many search results, giving users direct answers before they even click on a website. For businesses, this changes how visibility in Google works. Ranking in the traditional search results is still important, but websites also need to optimise content so Google’s […]