Total SEO advice
Google has confirmed that Intrusive Interstitals will impact on Desktop Sites
Related to our previous post about the roll out of the Google Page Experience Update that’s coming to desktop sites in February 2022, we now have confirmation that intrusive interstitials as a signal will also apply.
28
/100
Google’s John Mueller confirmed on twitter saying:
Yes, that’s my understanding. Essentially all of the Page Experience factors would then apply to desktop too.
The penalty for intrusive interstitials on mobile had a minimal impact when it first launched back in 2017 and the page experience update had a minimal impact on rankings over the last year, so it seems likely this will continue with this new update in 2022.
If you want to know how your site currently ranks in the eyes of Google, get yourself a free review and talk with us today.