Throughout the lifespan of SEO, we have seen widespread changes that relate to everything from the way users search, the importance of backlinks, meta data and everything in between. You will be hard-pressed to find something that hasn’t altered at least a little bit throughout this time. Despite its short lifespan, the development of SEO has accelerated to keep every business in the world on their toes.
Before, it was commonplace to inject keywords and stuff them into every nook and cranny with the hope it would produce results, and often it did. Now, however, there are more things to consider and a little more thought needs to go into creating engaging landing pages, interesting content and attractive keywords for those all-important search engines. While the phrase has been around for a couple of years, semantic searches are only going to grow in importance for every business hoping to create a worthwhile SEO campaign.
What are semantic searches?
Traditionally, the way that we focused keywords was around one keyword and the synonyms of that would be picked up by search engines. However, semantic searches go a little deeper into the way users interact with search engines and what they are looking to find out.
As an example, Google and the leading search engines understand the transition from a simple question to the questions that relate to it. If a question such as “What is the size of Barcelona’s Nou Camp Stadium?’ is asked the spin off questions could include “how many seats does it have?” and “how big is it?” Google is able to understand the ‘semantics’ behind the discourse we use when talking and searching about a specific subject to get us to the right place as quick as possible.
Semantic searches also enable Google to watch and monitor a range of other factors when a search is made such as the user’s location, the spelling variation used, global search history and the user’s search history. This all combines to create an intelligent feature that is ready for the rise of voice to search trends across the world.
How can your website make use of semantic searches?
Your specific business will be full of interesting questions and queries. Those FAQs you are queried with every single day will need clear and concise answers which can be answered through your content. If you think slightly outside the box in terms of your business and think what customers want to know then you can begin to tweak your keywords and content to provide the answers.
This is ever-more important as voice to search becomes a key search tool for users and the inclusion of Google’s Snippets takes users to the most reliable sources of information in relation to their search. A refresh of your website’s content may not be needed, but the importance of semantic searching in relation to SEO will continue to be a hot topic until the next evolution comes.
To discover how we can help with semantic searching at Total SEO, get a free website review.