Many people ask whether Search Engine Optimisation or SEO is worth the money, some business website owners see SEO as a gamble with no guarantee of results at the top of the search engines and are understandably wary about spending large amounts of money.

It is important to avoid any SEO company making guarantees about results, only Google themselves know their secret algorithm and they are unlikely to be sharing it anytime soon, no reputable SEO consultant can make promises about where a website will appear in the results and Google themselves warn against companies making these kind of statements.

However, any business dealing with a reputable SEO company should expect to see around 75% of their keywords reach the front page of the search engines, including Google, Yahoo and Bing, usually within 6-8 weeks, this increased exposure would usually have a significant impact on the level of website traffic, enquiries and ultimately the level of new business and profit generated by the website.

At Total SEO we work with many different businesses in a wide and varied range of different industries, however, regardless of what sector the business is in, one thing is constant for all websites and that is the fact that increased coverage on the front page of the search engines leads to more business, in nearly all cases the amount of additional new business far exceeds the cost of the SEO campaign, making SEO a worthwhile and sensible investment for both large and small businesses.

So the simple answer to the question, “is SEO worth the money?” Is absolutely yes, but it is important to ensure you only work with a reputable SEO company who have a proven track record of achieving results and also take the time to make sure the correct keywords are being worked on to ensure your website gets the right kind of traffic.

At Total SEO we are experts in making websites appear at the top of the search results, if your website should be appearing higher in Google, Yahoo and Bing get in touch for a free evaluation and advice on how we can help.