March 31, 2016
“Structured Data Markup” sounds complicated, but in simplest terms it’s a way to make your website content understood by Google (and other search engines). Google uses this data to index your content better, present it more prominently in search results and even have it show within voice answers and the knowledge graph, all of which […]Life’s better with a little colour!!
February 29, 2016
The Total SEO will be getting their trainers on this week to get a head start on their warm-up for the Phyllis Tuckwell Dash of Colour Run, on the 3rd September 2016. Members of the team are taking part in the popular charity 5k fun event, come cheer us on or do one better and […]Big Changes to the way Google Displays Search Results
February 25, 2016
Google has rolled out some major changes to the way they display search results, you may have noticed them already. Most of these changes are directly related to the display of Sponsored PPC (Pay Per Click) search results – although they indirectly affect organic results too. The first change you may notice if you make […]Big Google Update Shakes Up UK Search Results
January 29, 2016
Over the past couple of weeks, Google has been making significant updates to its Core Algorithm resulting in some wild ranking fluctuations in search results around the world, many website owners here will have realised that UK websites have not escaped. To make matters worse for business owners, Google has also added their Panda update […]Google’s Next Update Will Affect Your Website
January 7, 2016
The first predicted update for Google in 2016 is the Penguin 4.0 update, if you have a website, you need to be ready. The Google Penguin algorithm was first launched in April 2012 to penalise websites deemed to be cheating search results with dodgy link building tactics. The good news is that with the release […]Google Ready Your Website For 2016
December 2, 2015
With 2016 right around the corner and indications that Google will be making further updates to the way it ranks websites, it is vital to ensure your website is ready for the New Year. Here are five tips that mean you can move into the New Year full of confidence that your website will rank […]7 Google Factors That Can Kill Your Website Rankings
November 18, 2015
There are many factors that determine how Google views your website. If Google loves your site you can be rewarded with high rankings in search results, however there are many issues that can cause the opposite effect. Below are 7 factors that could cause a serious loss in your Google Rankings. 1. Duplicate Content Google […]5 Simple Ways To Help Increase Your Business
November 5, 2015
Anyone trying to grow their business will know the importance of generating quality leads, below are 5 smart ways to get more enquiries. 1. Use Lead Generation Cards on Twitter Not only is Twitter useful for engaging with your potential customers and creating brand awareness, it is also a great way of getting quality leads […]Five Reasons Your Website Needs Google Analytics
October 12, 2015
If you are responsible for marketing a business, you need to be able to keep track of how many people visit your website and how many people convert into enquiries and sales. Just the same as a physical location, like a shop, you want to know how many people are coming through the door. When […]Google ‘Direct Answers’ Are Changing SEO – How Will This Affect Your Site?
September 22, 2015
With the ever increasing technology behind Smartphones and the fact that they are now the most popular device for getting online – Voice Search and Direct Answers are among the newest tools that will directly affect how Google views your website. Direct Answers are results provided by search engines, they are given in response to […]
