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Case Study

The client: Surrey Interiors

Surrey Interiors specialise in designing and installing kitchens, bathrooms, bedrooms and home offices. They also provide building refurbishments, with products from top brands like English Rose and Sheraton. The business is based in Walton-Upon-Thames and has customers throughout Surrey, Hampshire and Berkshire.

Surrey Interiors had used other SEO companies. However their experience hadn’t been positive and they had become frustrated with the process.

Graham Munns, owner of Surrey Interiors said ‘We had tried other SEO companies but they were not up to our standards. Some appeared quite incompetent and really didn’t know what they were doing. We were looking for a better supplier and Total SEO said there was no contract when working with them and that we should judge them on results.’


Our work

We commenced work with Surrey Interiors in July 2013 helping to optimise the website and start building its trust and reputation with Google. The work involves working on and off-site to build up authority and momentum with the search engines. This includes writing original content, working on Google Business listings and a whole range of proactive tasks to generate a buzz about the website to improve visibility and ranking in the search engines.

In addition the client has benefitted from monthly checks and audits as well as regular updates and reports on keyword positions and traffic levels.

As with other clients a key part of the relationship is the ongoing contact and the monitoring and reporting we undertake. With a dedicated account manager the client receives updates on the progress of the SEO activity and a point of contact for any queries and suggestions. This relationship has been key to the success in promoting Surrey Interiors online.

‘The people are good to work with, they are flexible and if I have any issues or ideas they are quick to respond and help. You can’t ask for anymore.’


The results

‘Our top source of business is personal recommendations followed by business through the website. Three of our biggest jobs have come through the website where Total SEO have helped to attract enquiries. The business has grown as a result of working with Total SEO’

Over the three years we have worked with Graham we have been pleased to deliver excellent results. With his commitment and understanding that SEO is an ongoing, active discipline with many changes in the way search on the internet works, for example changes in Google’s algorithms, we have not only produced great rankings across many keywords but also maintained Surrey Interior’s profile to enable them to attract new business.

  • – Most of Surrey Interior’s keywords are now ranking ‘highly’.
  • – Between 2014 and 2016, the client achieved 146 keywords on page one with 114 keywords being at number 1 position.


A final comment from Graham: ‘You have to remember that it requires a commitment and you have to be prepared to make an investment to see the returns and you have to keep at it. Over the years we have worked with Total SEO the results we have seen have been beyond my expectations. We are a fan of Total SEO’



Tell us about your website

We love looking at websites and will tell you how to improve your Google position.

Tell us about your website

We love looking at websites and will tell you how to improve your Google position.