A freshly designed website, an engaging social media account and a vision for your business’ future is a great platform to improve your rankings on search engines like Google, Bing and Yahoo. It will give you the springboard to attain the goals that you did not think were possible. However, you will need a helping hand when it comes to the world of SEO (Search Engine Optimisation).
The ever-changing landscape in the way that we search for products or services online is something that the leading search engines cater for. That means that you always have opportunities to improve your rankings and climb up the organic listings, as well as depreciate. You can be forgiven for wondering what SEO is, how it works and how to do it, because these do not have answers – only suggestions and accepted principles that aid them.
To explain further, here are three principles that we believe are essential for developing your organic SEO rankings in 2019:
• Careful keyword research: If having a good clean website creates the foundation of the perfect organic SEO home, the keyword research are the blueprints, the materials and planning stage. If you construct a list of keywords that befit your target audience and use the words your potential customers are searching for, you are more likely to boost traffic to your site. By understanding the things your customers search for when looking for services like yours, you will be able to focus on these keywords through your SEO journey.
• Stick to one search engine: An important principle to remember when starting any SEO venture is that you pick a search engine and stick with it. There are a plethora of different rules and algorithms that each search engine uses which change and develop over time. If you are trying to suit the needs of both Bing and Google at the same time, you may be doing something that harms your performance on one or the other. You can even be penalised by search engines for doing certain things to your website in the hopes of gaining an advantage, so be wary and stick to one set of rules.
• Ensure performance is smooth: The power of any website eventually falls to its performance for its users. Sure, you want to bring more people onto the site to find out more about your services or the products you offer, but they can easily click away in an instant. This aspect comes down to reviewing the performance of your site on both web, mobile and tablet. Popup adverts, content that doesn’t load as well as menus that function poorly can all impact your site’s ability to turn visitors into customers or new clients.
While these three principles are important, there are plenty more things that have to be considered for your organic SEO to reach its potential. That’s where our team at Total SEO come in as we can offer SEO services tailored to the sector your business is in and help to develop your organic rankings.
To discuss your options with us, get in contact today.