Here at Total SEO we are advocates of just about everything related to marketing businesses online, we know that having great visibility online is the key to growing your business.

However, many business owners are unsure of the best way to market themselves online, without expert help it can seem like a minefield.

The best solution is to ensure your company website is found for searches in Google that are relevant to what you offer, for example, a London Courier company may want to be found in searches for phrases such as “Delivery Service London”, “Courier Company London” and so on, there are several ways of making this happen, organic search engine optimisation is one of the most effective ways, it is a process of building trust, momentum and authority with Google, the only downside is that results cannot be guaranteed, as everything is down to Google in terms of what order websites are ranked.

The alternative is Pay Per Click advertising, this allows website owners to show on Google for their chosen keywords, the results are usually instant, the downside is that advertisers have to pay each time a searcher clicks on their advert, so it can be costly.

Large numbers of businesses have a mix of online and offline advertising and some keep all of their marketing activities to offline only, while we firmly believe the best value way of winning new business is through online marketing, there is still a place for traditional marketing, but in many cases it can be more of a brand awareness exercise, rather than generating instant enquiries and new business.

Depending on what business you are in, it is certainly worth exploring newspaper advertising, television and radio advertising and billboard marketing.

Just to show that we can be traditional with our own marketing, we have our branding on a number of London taxis, a great way of getting your branding seen:

If you are struggling to get your business found online, simply complete the form at the top of this page and we will tell you what needs to be done to get things moving and help your business grow.