As a business owner, it is important to be well aware of the implications from Google’s introduction of the Penguin 4.0 algorithm update.

Penguin has existed in some form since 2012 and is Google’s attempt to battle sites considered to be spammy, for example those with poor quality or high volumes of irrelevant backlinks, keyword stuffing and duplicate content.

Penguin is now a core-ranking factor, meaning it will not only heavily influence how well your site performs in Google, but will operate in real time – meaning if you have been given a Google penalty the impact will be instant, but on the plus side, we can help you recover quickly.

If you have any questions regarding the implementation of Penguin 4.0 and how it might affect your website, please contact our expert team here at Total SEO.

We will supply you with an in depth analysis showing how well your site is viewed by Google and will also talk you through how we can help you improve the visibility of your site, increase your traffic and grow your business.