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Page Title SEO > SEO Friendly Page Titles

January 5, 2011

Any SEO campaign can involve an element of trial and error, one of the most important things to get right is the page title, this is the information about the website that sits right at the very top of every page.

Website owners looking to achieve great SEO results need to take the time to get their page titles right, here at Total SEO we are still astounded by the number of websites we see that have “Home” or “About” as titles for pages within the site. The title is one of the first things a search engine spider will read when it visits a site and the title is also generally what Google displays as the link to the site within the organic listings.

When writing a page title it is important to ensure it accurately describes what appears on the page, but at the same time the title should incorporate the relevant keywords that are related to the page in question, one important rule, don’t include words in the title that do not appear within the text of the page.

Google shows the first 70 characters of a page title in the search results and this is generally classed as a best practice to work to when considering the length of a page title. To achieve totally SEO friendly page titles, each page, site wide, should have a unique page title that is specific and relevant to each individual page on the site.

It really is worth taking the time to get pager titles right, having SEO optimised page titles can be the difference between a top of page one position and languishing on page two or three. For more information or advice about getting page titles right contact us at Total SEO on 01252 329160.

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