If you have a business, it is a given that you will also have a website – especially in 2021! It is essential that you understand some of the things you can do to ensure your website is a success and you can grow your business online.
No matter the industry you work in, the basics for success always remain the same, with some slight tweaking if necessary and following these rules is a good way to get more new business and grow.
Ensure your website is visible online
The fact your website looks wonderful doesn’t matter if no one can find it! It would be like having a fantastic shop and not being on the high street – it makes your job infinitely harder.
You need to make sure that your website can be found online & is visible for your target demographic.
There are a number of ways you can make your site visible online; but the starting point is making sure your sites SEO (Search Engine Optimisation) is up to scratch. This doesn’t need a web developer or an expert to do, and there are some fairly straight forward things you can do to make some immediate improvements. There are numerous guides online on how to work on your SEO, but if you do not have the time to handle it yourself, talk to us and we can put together a plan to meet your business goals.
Once you’ve completed at least the basics of your SEO, there are many other avenues you can consider. If you have the budget for it, pay per click advertising can be an excellent way to get your product or service in front of eyeballs. You can utilise paid advertising through Google, Facebook, Instagram, Twitter and more.
Speaking of Facebook & Twitter, making sure you are posting on social media is vital. You want to be generating and driving engagement through the use of social media pages, so get out there and interact with your potential audience.
Get your adverts right
Whether these are your organic listings or paid adverts, you need to be making sure you are being found by people who are actually interested in your product or service.
To ensure this happens, make sure you are researching appropriate keywords, so that your site will show up when someone types something related.
Once you have a list of keywords and phrases, you then need to make sure your listing/advert is enticing enough to click on, essentially meaning you need to get your message right at this point. You have a few lines of text at most to get people to click through, so your message needs to act as a call to action.
Know what you want your visitors to do on your site when they reach it
This could be something obvious – for example on an ecommerce site your goal will be sales. But for other companies you may need to think harder about what the goal of your site is. For example, if your end goal is for a customer to book you for a job, why not offer them a free consultation or quote?
You need to ensure that your site is clear on what it offers, as confusion will lead to people looking elsewhere. Create a call to action that is appropriate for the product or service you offer. These could include:
- A free PDF download with ‘must have’ information
- A free giveaway, consultation, advice, or other offer
- Special offers, vouchers, discounts, or codes
- A newsletter signup
Don’t expect visitors to automatically want to call or email you, either. You need your site to do the work to convince them to make contact. A great way to do this is via a live chat system, as visitors to your site are far more likely to talk to you via chat than they are to email or call.
As an example of a call to action, on our site our call to action is the free review you can get of your website. This allows us to open communication with our potential clients.
In short, the key to your site is making sure it can be found & then making sure it’s clear in its purpose. You want to bring visitors to your site that are genuinely interested in what you offer, and when they are there, you want to convince them to make contact.
If you would like to know more on how this can be done, please request your free review today.