Just over a year ago Google released the first version of its Mobile Algorithm update that changed the way Google ranked websites in search results, based on how mobile friendly your site was.
Google have confirmed that it is releasing its second mobile update very soon, reinforcing the importance of having a mobile friendly site if you want to have a good presence at the top of Google.
In a recent Blog post, Google announced their plans to continue pushing its preference for mobile friendly sites.
“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
– Source: Google Webmaster Blog
Google go on to explain that if your site is already mobile friendly, you have nothing to worry about. This indicates that the criteria for what constitutes being ‘mobile friendly’ won’t change; instead Google will be amplifying the existing factors.
The simple fact is this: Mobile Friendly sites are the way forward. Mobile searches have already overtaken Desktop searches in volume and this isn’t likely to drop moving forward. Google knows mobile-friendly sites are essential to a good visitor experience, so the impact of mobile-friendliness in mobile search results is only likely to increase in the future.
If you are slow to react there’s a high chance you’ll get left behind as those sites that are Mobile Friendly move past you up the rankings.
So if you need help figuring out if your site is mobile friendly, or want any other information about getting your site found on Google, get in touch with us on 01252 329160 or request a free website review at www.total-seo.co.uk.