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How to Write Great Page Titles

August 26, 2011

As SEO experts we are often asked how to write great page titles, the answer is not a simple one and it it can be hard to get the perfect page titles, to write great page titles can take a lot of time, thought and research and it can also involve a little trial and error.

It is vital that anyone who is serious about making their website appear at the top of the search engines for phrases that matter to their business or organisation takes the time to learn how to write great page titles, below are some tips for writing great SEO friendly page titles.

1. Keep your titles to around 70 characters

When you are writing new page titles for your website try and keep them under 70 characters, long titles can look unprofessional when displayed in certain internet browsers and search engines aren’t keen on them either.

2. Ensure you have relevant page titles

When writing great page tiles make sure they are as relevant to the page as possible, don’t just write page titles for SEO and search engines, think about how the page titles will be perceived by your human visitors as well.

3. Keywords at the front

The closer to the start of a page title you can have your most important keywords, the better, but you need to ensure the page title still makes sense and looks professional.

4. Don’t repeat yourself

When writing great page titles it is important not to repeat the same keyword in the same page title, there are occasions where the same word will need to appear more than once, but be mindful of not packing your page title with repeated keywords and phrases.

5. Make your titles page specific

If you have a range of different services or work in different regions and areas you need to ensure your page titles say exactly that, make sure you write specific titles for each individual service and area that you cover and ensure they are as relevant to each individual page and are as descriptive as you can possibly make them, without being spammy.

If you would like advice and help about writing seo friendly page titles please get in touch with us. Total SEO & Marketing Ltd are SEO professionals who has the skill, expertise and know-how to get your website to the top of the search engine results, if you would like a free, no obligation SEO review of your website simply complete the form on the right hand side of this page.

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