The term SEO gets bandied around so much nowadays that it can be difficult to really know what it actually is, what an SEO company does and what sort of value you can get from working with an SEO company. However, Search Engine Optimisation doesn’t have to be such a daunting idea. It can be the catalyst to drive traffic, generate leads and help you create a better functioning website.
The most important thing, therefore, is to choose an SEO company that you will feel will work well with your business and has the required expertise and insight needed to help your website improve. Here are three things to consider when you’re choosing your SEO company.
- Don’t succumb to promises
If you talk to an SEO company and they tell you they will get your website to the top of the Google rankings within a month, or that you will double the number of visitors to your site within a certain period time – run as far away as you can! There is no set method for boosting SEO rankings and every site works & responds differently. An SEO company that understands this will provide you with a guide and roadmap of progress as well as the improvements they are looking for, but categorically will not make you any promises.
- Check out verified reviews from customers
Checking out a company’s reviews is a great way to see if they can be trusted to handle your site. One of the best review sites is TrustPilot, where you can not only see reviews, but compare how companies both large and small fare with their ratings. If you can’t find them on any verifiable review sites, tread carefully!
- Make sure your business goals suit SEO
Remember, SEO can only go so far. If your goal is to increase sales – SEO can help you get the visitors to your site, but it is down to you to ensure the conversion from there.
Here at Total SEO, we can help you understand what SEO is and how we can work with you to improve your sites visibility. If you have any questions or worries about the process, please get in touch with us and we will happily talk them all through with you.
Get started with a free website review from us today.