It is natural to think that SEO can be something which can be performed in house by adding a new department to your business. You may feel that your current marketing team plus a little bit of training can start to produce results, boost your rankings and see you seamlessly fight your competitors for the top spots. If you have tried it, you will know that those results will seem to take up precious time, effort and, above all, leave you wondering where you are going wrong.
Fortunately, in these situations, there are solutions that can help you to make the most of your investment in SEO. Choosing the right outsourcing company for your SEO is a vital foundation for how well your progress fares, the changes you make and the improvements that you see in the future.
To help you out, here are three main considerations to make when outsourcing your SEO services in 2019:
- Cost-effectiveness: Sure, assigning a member of your marketing team to perform SEO on your site will save you money, but there is a difference when it comes to cost effectiveness. If you can spend a little bit of money each month on an expert with one sole purpose you will gain greater strength across your business as a whole. An SEO company worth your money will have an abundance of packages for you to choose from and be able to provide you with real experience in boosting the rankings organically for companies across a variety of sectors. The right outsourced SEO company can achieve this with you and curate a plan of action over the first year of your SEO campaign to ensure the money you spend is accountable.
- Proven track records: One of the best ways to understand if an SEO company is right for your needs is by seeing how others have fared when they have used the service. This can be done in a number of ways from checking out the latest reviews on a verified review site such as TrustPilot, asking about previous clients in your sector and getting a quote for the work before you make a decision. An SEO company that can help you will be able to prove its ability to organically improve your rankings over time.
- Openness: In coordination with the above point, it is vital that you feel comfortable and are in contact with an open team. There is no point spending money over the next six to twelve months on an SEO contract with little contact or discussion over your site and its effectiveness. Finding an SEO company that can provide you with the best outsourced account manager for your specific needs is vital and can help make the whole campaign flow smoothly.
To provide you with this comfort and the assurances that you need when choosing an SEO company for your outsourced SEO, choose Total SEO. You can achieve a free website review today to get you started.