How Many Links Do I Need To My Website? - total-seo.co.uk

Get a Review of Your Website Now

Find Out How To Get Onto Page One Of Google

  • This field is for validation purposes and should be left unchanged.
01252 329160
[email protected]

How Many Links Do I Need To My Website?

December 12, 2011

“How Many Links Do I Need To My Website?” is a question most people looking to get their site onto the front page of Google or any of the other major search engines will likely ask themselves at some point.

Links are an important element of achieving success at the top of the search engines, but it is vital that links are built in the right way, to ensure they only serve to enhance the authority and profile of the website being optimised.

Why Build Links

Part of Googles algorithm assesses how many links a website has to it and the quality of the sites who are linking to it, Google also looks at other factors, such as the quality of the anchor text (the words that are clicked to follow the link) and the overall link profile of the site.

A good link profile will help a website move up the search engine results and is an important element of search engine optimisation.

Bad Neighbourhoods & Link Farms

It is vital that website owners thinking about building their own links take care to ensure they don’t get caught up in “bad neighbourhoods” and “link farms”, links from such sites have the potential to cause a detrimental effect in the search engine results, they are often associated with websites on the wrong side of Googles best practice and should be avoided at all costs.

Quality, not Quantity

When building links to your website, it is important to remember that it is more about quality than quantity, one good link from an authority website (for example the BBC or the Guardian Newspaper) would have more impact in the search results than hundreds of links from lesser quality websites.

That said, high volume link building also has its place and a mixture of quality and quantity is usually the best strategy to achieve results on the front page of the search engines along with stability, to ensure the site does not drop down.

Keep it Up

Remember, your competitors will all be busy fighting for the limited number of places on the front page of the search results, so it is important to consider link building as an ongoing project, don’t start it and then stop.

How to Get New Links

When considering where to find websites to link to you, it is worth putting together a plan, think about other businesses you work with, or clients and contacts you have, who may be willing to give you a link, then reach out and ask them if they would consider linking to your site.

Most people are aware that links have a value, so it is worth considering offering something in return for a link, maybe a discount or some other incentive, but try and avoid reciprocal (two way) links, you are looking for one way links back to your website.

As well as directly asking for a link, another great way of getting links to your site is to create press releases and articles, think about your business, the questions your customers or clients commonly ask, and answer them in a written article.

Articles can be published to the hundreds of free press release portals online, most of which allow a link back to the authors website, really good articles can become viral and result in huge numbers of new links back to your site, resulting in much more than a benefit in the search engine results.

Other popular sources of link creation come in the form of blog commenting and posting and forum signature links.

Professional Help

Link building is hard work, it needs dedication and ongoing commitment for it to help move your website higher in Google and the other search engines.

Most business owners and managers don’t have the time or expertise to build new links to their website and seek out professional help from expert link builders.

At Total SEO & Marketing Ltd, we have a team of link builders with the expertise to build high quality links to your website, we know what links work and ensure our clients always have high numbers of links from high quality websites.

When this is combined with the other search engine optimisation work we carry out it results in our clients achieving excellent positions at the top of Google and the other search engines for keywords and phrases that make a difference to their business, usually resulting in many more enquiries, leads, sales and orders.

If you are looking for help building links to your website, talk to us at Total SEO & Marketing to find out how we can help you move up the search engine rankings, call us on 01252 329160.

Tell us about your website

We love looking at websites and will tell you how to improve your Google position.

  • This field is for validation purposes and should be left unchanged.
MENU