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How Long Does SEO Take to Work?

August 23, 2012

When starting a new search engine optimisation (SEO) campaign on a website, a common question we are asked is how long will it take to see the site on the front page of Google, good question!

If you have a strong SEO strategy in place involving all of the following (and more):

  • Keyword Analysis
  • Competitor Analysis
  • Backlink Building (from quality sources)
  • Content Writing & Publication
  • On-site changes (in particular rewriting meta page titles and descriptions)
  • Off-site press release publication and other off-site SEO work

 
You should start to see your website moving up the search results within 3-4 weeks of the SEO work starting, don’t expect to dominate page one at this point, but things should be on the up.

If you keep up the work, the site should start to build trust, authority and momentum with Google and you will find that the results will keep on improving, by the second and third month you should have good coverage on page one, on the back of this you should start to receive more visitors to the site and more enquiries and new business.

Of course SEO isn’t an exact science and there are many variables involved with each individual campaign, three of the most crucial elements to make sure you win more new business from being found online are:

  • Keywords – Make sure you are optimising for the right phrases, the ones that your prospective new clients are likely to type into Google.
  • Competition – Who else is on page one for your keywords, what can you learn from them? What are they doing better?
  • Conversions – Your website needs to be appealing to your visitors to ensure the best chances of getting conversions (leads/sales/enquiries), make sure you have strong “calls to action” and your visitors feel like they are “in the right place”.

 
Many people don’t have the time or expertise to take care of optimising their website and leave it to search engine optimisation professionals. If you need help getting your website on page one of Google simply complete the free SEO review request at the top of this page and we will let you know how we can help.

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