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How Google Maps will help your business

May 11, 2015

Over the past 12 months Google Maps has become more and more integrated into mainstream search results, most searches for a service or business product now include a map listing within the results on Google.

Even non-regional searches (searches without an area/location included in the search terms used) often return a map listing.

As a result of this, users searching on Google stand a high chance of first ending up on a business map listing, instead of the companies actual website.

This should be seen as good news for business owners, Google Maps means more exposure and an opportunity to drive even more visitors to the main company website.

However, it is important to ensure Google Maps is working for your business, there are a few steps you can take to ensure it is set up to deliver the optimum results.

1) Carry out an audit of your business listing, check the details (address, opening hours, contact information etc’) and read the content to make sure it is right for your target audience.

2) Get as many positive reviews as possible, the more of these you get, the better your Map listing will perform. If you get a bad review, reply back to it as the business owner to show you have dealt with issues raised.

3) Make sure you have images on your Map listing, show off your business and the people behind it, you can also add video, the more engaging you make the page, the better. Do not leave your page without a profile picture and cover photo.

4) Take the time to carefully list your products and services and ensure you use the relevant keywords and phrases to help Google understand what you do.

5) If you have multiple locations, make sure you have a Map listing for each different address, this will multiply your visibility.

These are just a few tips to help ensure your Google Map listing is performing for your business, if you would like a more in-depth audit and help making sure you show on the first page of Google, visit our website www.total-seo.co.uk or call us on 01252 329160.

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