Google Penguin – Why Content Matters - total-seo.co.uk

Get a Review of Your Website Now

Find Out How To Get Onto Page One Of Google

  • This field is for validation purposes and should be left unchanged.
01252 329160
[email protected]

Google Penguin – Why Content Matters

July 16, 2012

You may have heard about the latest Google search update, it is called Google Penguin and was designed to mainly target websites that have “over optimised”, the kind of sites that have suffered with a drop in the search rankings on the back of the Google Penguin update are mainly those that have used aggressive link building techniques from low quality sources.

However, the Penguin update goes further than just targeting sites that have been over optimised, Google is also rewarding sites that have high quality content on their pages, but be warned, the new algorithm also targets poor grammar, so it is vital that website owners make sure they only publish well written, quality, rich content, in order to stay on the right side of Google.

It is now more important than ever to have a content writing and publication strategy in place, by publishing regular, well written, original content, as often as possible, will demonstrate over time to Google that a website is an authority in it’s field, it also makes sense to have as many different authors as possible, as this shows Google several different contributors are writing the new content.

Google now compares the quality of the content and grammar on one website with competitors in the same industry, and this is now an important factor in where the site is ranked in search results, website owners really do need to ensure they are on top of their game when it comes to content.

Getting to the top of Google is very much an exercise in trust building, the more Google trusts a website, the higher it is likely to place it in the search results, by measuring the quality of content and grammar, further underlines Google’s commitment to delivering quality, relevant results to searchers.

If you need help getting your website onto page one of Google simply request a free site review using the form on the right hand side of this page, we specialise in making websites rank on page one of Google and we also write regular, quality content for our clients websites to ensure we get the level of trust from Google to result in excellent positions in the search results.

If your website has dropped in the search results in the last couple of months, this is likely to be as a result of the Google Penguin update, please get in touch with us to find out how to recover from Google Penguin.

Tell us about your website

We love looking at websites and will tell you how to improve your Google position.

  • This field is for validation purposes and should be left unchanged.
MENU