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Google have released a video on how to check Page Experience factors

August 13, 2021

Google have recently released a video entitled ‘First steps to getting a great Page Experience’ that offers advice on how to make sure your site meets all the non-Core Web Vitals page experience factors.

Google explains that it groups the page experience ranking factors into two categories: Core Web Vitals & everything else.

We have recently written about Core Web Vitals, and this new video from Google focuses on “everything else”. More specifically, the video talks through mobile friendliness, HTTPS usage and lack of intrusive interstitials, amongst a couple of other minor things.


Thankfully, HTTPS is pretty straight forward – either your site has it, or it doesn’t. If you do use HTTPS, well done, you pass!

Further, you want to be ensuring that your rel=”canonical” is set to the HTTPS version and you also want to make sure that all traffic from HTTP sources are redirected to your HTTPS version.

Mobile Friendliness

If your website has been built or updated within the last few years, with an up-to-date and responsive design, the chances are you already meet all the criteria for mobile friendliness, because designing sites with mobiles in mind has been an important factor for a number of years now.

Mobile friendliness in this context refers to a specific list of issues that cause bad user experiences on mobile devices. This includes checking that text isn’t too small, links aren’t too small to tap and making sure there aren’t any major signs that a site isn’t optimised for mobile devices.

If you want to adjust elements to make sure you pass these checks, Google recommends making sure your content scales to the correct height when the site opens and that you set a minimum height and width for any tappable elements on the site.

No Intrusive Interstitials

This check is essentially checking for a lack of annoying popups.

Users should not be required to close anything on the page before being able to interact with the content. Your ads should not be disruptive to what your user is trying to accomplish.

It is important to note that this doesn’t apply to interstitials that are used for the following:

  • User Logins
  • Cookies
  • Legal Reasons (such as age verification)
  • Subscription paywalls

In short: Don’t use unnecessary popups!

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