If your website carries a lot of adverts you may find that you will be facing a drop in the Google search results in the coming weeks, in fact, some advert carrying websites have already been hit hard.

Google have updated their search algorithm to target websites that have high levels of adverts and there is a chance that some websites could be filtered out of the search results altogether if Google feels the adverts are detrimental to the visitor experience.

The change in the algorithm comes after some Google users complained about searches showing up websites full of adverts as opposed to quality content.

Google believe that by downgrading websites that carry too many adverts they will allow higher quality websites with a much better standard of content to be placed in front of their users.

The search team at Google are committed to continually enhancing the user experience and they are dedicated to ensuring they provide the most relevant and highest quality content to anyone searching online, they continually update their search algorithm to ensure the search engine delivers the most relevant and highest quality results.

Anyone looking to get their website on the front page of Google needs to ensure they follow SEO best practice, this means it is important to take the time to create and publish quality, engaging content, especially as Google rewards site owners who take the time to write unique, interesting content. It’s not just Google that likes quality, original content, website visitors also enjoy and engage with it and they are far more likely to stay on the site for longer and potentially turn into a new lead or sale if they have something interesting to make them stay on the site.

At Total SEO we are experts when it comes to helping get websites to the top of Google and making them convert to their maximum potential, as part of our service, we write regular, unique, interesting content for our clients and work hard to ensure they get the very best positions in the search results.

If you are interested in finding out how to get your website to the top of Google, visit our website and request a free SEO review.