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Big Changes to the way Google Displays Search Results

February 25, 2016

Google has rolled out some major changes to the way they display search results, you may have noticed them already.

Most of these changes are directly related to the display of Sponsored PPC (Pay Per Click) search results – although they indirectly affect organic results too.

The first change you may notice if you make a Google search is that the adverts that previously appeared in a column on the right hand side of the page are now gone – in their place you will find either a blank space, specific business details (from Google My Business) or Google sponsored product listings.

The changes are good news for website owners who target the organic search results, as the lack of adverts on the right hand side now draws users to look at the organic listings.

For businesses who are investing in pay per click advertising, this change isn’t entirely negative for you either – Google will now show 3 or 4 adverts at the top of the page and up to 3 at the bottom, Google have tested the new layout and confirmed that the adverts get better engagement at the bottom instead of the right hand side.

Below is an example of how the new layout looks without adverts on the right hand side of the page:

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The change means Google has reduced the number of adverts on the page from 11 to 7, although what will happen with the large space created on the right hand side remains to be seen.

These changes are a great opportunity for any business owners who want to ensure they get maximum visibility for their website. To find out how to ensure your website is found online, request a free review at www.total-seo.co.uk.

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