With Google giving over more and more of their front page to non-organic listings, it is vital that you do all you can to make your website listing stand out from the rest, by making your website stand apart from the other listings and jump out at searchers will mean you have the very best chance of getting people to click through to your site instead of your competitors.
Below are five suggestions that can help make your listing stand out in Google searches.
Sitelinks below your listing can really make it really stand out, sitelinks will only show when the search is for an exact match for the business name and you can manipulate what Google shows in the sitelinks using Webmaster Tools, if sitelinks aren’t showing when you search for your company name you need to make sure Google knows what the name of your company is, this can be done by setting up a Google + business page and linking it back to your site, make sure you use the exact name you would want the sitelinks to appear for.
Below is an example of sitelinks in action:
This is the text that Google displays in the search results, the link in blue is taken from the meta title and the text below it is generally from the meta description field of your website. By ensuring these are relevant and engaging will help draw people to them and encourage them click to through to your site, if the information being displayed in searches is not relevant, searchers will be much less likely to click on your listing, so make it as eye catching and keyword rich as possible.
If you have video content, make sure you have a properly optimised You Tube channel, this can help you stand out from the crowd and lead to plenty more clicks and views.
The same applies to videos hosted on your own website.
By posting your newsworthy content into Google news affiliated press release portals will stand you the best chances of getting extra coverage on page one of Google and really standing out, better still, if you have a blog with multiple authors you can work towards getting your own site affiliated with Google News.
Here is an example of a news listing on page one: