1. Think like a visitor – you need to take the time to look at your website as a potential customer would see it? How does it look and feel? How easy is it to navigate? Does the content flow? Is there an end goal? Such as a call to action or sales process that visitors are easily lead to? If you are struggling with this, talk to us and we will help critique your site to maximise visitor experience.

2. Capture data – whenever a visitor comes to your site, you need to be clear about what you want them to do, if you have an online shop, you want them to buy a product, but not everyone is ready to buy and not every website is a shop, so you need methods of capturing visitors names and email addresses, you could do this with a simple PDF download, a giveaway that visitors really feel they need to have, make them think “I have to know this” and then they will give you their details.

As an example, an Estate Agent might use the hook “Download this guide – before you instruct your next Estate Agent”. so the visitor feels there is something in that PDF that they don’t know, this is an awesome way to get people to give you their names and email addresses, once you have the data you can reach out to them directly and offer your services and products.

3. Increase your traffic – so it follows that more (decent quality) traffic, will result in more enquiries and sales, so you need to ensure your website is visible in search engines when people are searching for the products and services you offer. Visit our website www.total-seo.co.uk to find out how to make your site more visible.

4. Mobile friendly – with an average of over 40% of web users browsing on mobile phones and tablet devices, it is more important than ever to ensure your website is mobile friendly, this means it needs to display and function correctly, no matter what device is being used, if the site isn’t working correctly, there is a good chance you will loose business, mobile friendliness is also a factor in Google search rankings. We can carry out a 1 minute test to find out if your site is mobile friendly or not, ask us if you would like to find out if you pass the test.

5. Social media – by making your business an authority on social media platforms, you will be able to stay front of mind, build credibility, trust and harness new business, as well as having company profile pages on Facebook and Twitter, make sure your key team members are using Linked In to create new opportunities and contacts.