It can feel incredibly overwhelming trying to keep track of all the information needed to ensure your website is well optimised for Google. In 2021, chances are there will be many other websites competing with you for limited prime real estate in the Google searches, so it is imperative you have a handle on your site and SEO, making sure it is fully optimised.
- Google Analytics
Google Analytics is a vital tool in keeping track of your sites traffic and how users are interacting with your site. Analytics works by tracking a user as they visit your site, recording every step they make and, thanks to the recent rollout of GA4, every interaction they have with your site.
Analytics will help you see everything from visitor demographics through to what content is working well or poorly. As a great example, Google Analytics can help you see whether a landing page is doing its job of keeping a visitor engaged or if they are bouncing off with no interactions.
- Google Search Console
Google Search Console is a great weapon in the arsenal when it comes to the battle for those coveted top organic rankings and great optimisation.
Search console allows you to ensure all necessary pages on your site are indexed, along with submitting sitemaps and making sure all your pages are tagged up fully using data highlighter so Google can interpret them correctly.
- Google Trends
Google Trends is a bit more of a niche tool, but it has its uses in keeping track of keywords. Google trends allows you to see the search volumes for keywords over a set period. Being able to filter this data through a myriad of different options allows you to make more educated decisions on what keywords to target.
If you want help to improve your organic rankings, please get in touch with us and get yourself a free review of your site today.
