Google has recently updated their search algorithm, the latest update is called “Penguin” and it has already affected over 3% of English search queries, causing some sites to drop sharply in the search engine results.
The update has been described by Google as a “Spring Clean” and appears to have been designed to target websites that have heavily “over optimised” and used SEO strategies involving paid links and link farms, many site owners who have relied on these kind of tactics have seen a sharp drop in rankings in the past few weeks.
It is now more important than ever that website owners who are serious about getting their site onto the front page of Google (and keeping it there) have a solid SEO strategy in place that includes a diverse range of optimisation activities, including content writing, blog posting and publication, on-site changes and link building from quality sources (such as news portals, social bookmarking sites and business directories).
With Google’s algorithm changing so often, search engine optimisation can seem like a full time job and it is vital to stay ahead of the game. More and more business owners now understand the need to use the services of a professional SEO company to ensure they stand the very best chances of getting to the top of the search results and keeping their site stable when it gets there.
If your website has dropped in the search results or if you are struggling to get onto page one of Google, get in touch with us for a free website review and advice about how we can help get your site where it needs to be – Find out more and get a free website review here.